Tuesday, February 07, 2006


The Government's main web portal, direct.gov is now advertising the the freedom of information act via sponsored search results on yahoo using the overture service (but interestingly not google) - if you search for "freedom of information act": see this example. The link takes you through to some (fairly poor) generalised pages about FOI. Out of interest I've made an FOI request to see how much traffic this is generating and how much they are paying per click. This is quite an important development in terms of how the government plans to promote the Act, given the cautious approach in 2005.

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