Monday, October 02, 2006

Mixed Messages For Local E-Service Take-up Strategy

Not strictly FOI based but the following from E-Government Bulletin flags up some issues about Central Govt spending on promoting websites and e-services:
"Although public use of local e-services is on the rise it is not clear that central government initiatives to increase take-up, such as the 5 million pound campaign run by the Department of Communities and Local Government (DCLG), has had a major impact on the behaviour of the public according to research from the Society of IT Management, (Socitm).

The Socitm Insight Website Take-Up Service provides information to participating local authorities about the total number of unique visitors to their sites. In June 2006, it amended three of the questions in the exit survey on 59 participating councils' websites in order to provide information for the Department for Communities and Local Government (DCLG) about the effectiveness of the take-up campaign, which included press, radio and poster advertising."

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